The Brand Story:
Telling the brand story is a mission very few global brands have consistency and a sustainable track record such as Nike.
From its set up in 1971 (previously known as Blue Ribbon Sports), founders Phil Knight and Bill Bowerman have been unwavering with Nike’s mission: To bring inspiration and innovation to every athlete in the world.
What defines and athlete? Co-founder Bill Bowerman once said: “If you have a body, you are an athlete.”
Nike sees sports as a universal language.
The Nike story is based on a hero archetype. But instead of its audiences competing against outside forces, Nike knows who all of us battle against – our inner self.
That’s where the swoosh comes in – Just do it!
Below we’ve listed some of our hero Nike discount codes and latest offers: