The Brand Story
The now highly successful fashion e-tailer which targets 16-24 year olds was set up in 2006 by Manchester-based Mahmud Kamani and his business partner Carol Kane, who previously supplied high street rivals such as Primark and New Look.
Curious that Kamani’s father Abdullah moved to the north-west in the 1960s, escaping wartorn Kenya with his wife and four children. He became a successful rag trade entrepreneur, founding brands such as Pinstripe Clothing.
Kane said Boohoo was differentiated from the likes of Asos as all its clothes are own-brand and its price points are lower with an average price tag of £17.
Our customer is 16-24 years old and at the value end of the market. When we worked with the British high street we were the go-to fashion team
she said. They now ship to over 100 countries worldwide – what an achievement comparatively to the 1969-founded long-standing fashion bricks & mortar high street brands such as New Look or as long-standing TopShop, Next & the likes.
We’re happy to have partnered up with the brand to help bring up latest curated Boohoo discount codes & offers, enjoy!:
Some of our hero products:
Leopard Satin Slip Dress, now: £20.00 (20% OFF)
Now: £25.00 (37% OFF)
Couldn’t resist Polka dots:) :